Bringing clarity to a new membership program by making it more confusing.
With a great but complicated product, Uber needed a way to cut out the fiddly details and explain their new membership program, Uber One, in a catchy way. So we made the confusion central to our idea.
Film Shortlist, Spikes Asia 2023 • Shortlist, APAC Effies 2023 • AWARD Creative Strategy Shortlist, 2023 • The Work - In Book 2023
