Making even the middle seat wonderful.
To launch Virgin Australia’s new brand platform “Bring On Wonderful", we helped them take on one of the most universally understood pain-points of flying - the middle seat - to finally make it an uplifting experience.
We launched The Middle Seat Lottery - a first of its kind experience innovation that turned every middle seat on every flight into a lottery ticket, offering middle seat passengers a chance to win unique prizes.
Yellow, Graphite & Wood Pencil, D&AD 2023 • Bronze & Shortlist x 2, Cannes Lions 2023 • Gold x4, AWARD Awards 2023 • Silver x 2 & Bronze x 2, One Show 2023 • Gold, Silver & Bronze x 2, Spikes Asia 2023
We didn’t want to settle for the expected prizes in the lottery. So we came up with a range of surprising and wonderful things for people to win, including these custom, themed drinks carts. Sir Richard seemed to like them.
